Peter Spirer


Peter Spirer, Founder of Rugged Entertainment, is an Academy and Emmy Award-Nominated director and producer whose films have been official selections at Sundance Film Festival.

Peter has directed over 20 feature films with worldwide distribution on multiple platforms including Rhyme & Reason, BEEF, Tupac Shakur: Thug Angel and Notorious B.I.G.  His latest films are The Legend of 420 which explores the legalization of cannabis, Spirit Game: Pride of a Nation an insider’s look into the Iroquois Nationals lacrosse team and the first-ever international championship held on sovereign land, and Sacheen, about Native American activist Sacheen Littlefeather’s life and that fateful night at the 1973 Oscars.  

Currently in production is Sign O’ The Times — a documentary about the legendary rock ‘n’ roll billboards of the Sunset Strip in their hayday from the 1960s-80s as told by artists, managers, record company executives, art directors, and photographers.

Richard Spero


Richard Spero began his career at Silver Pictures and Permut Presentations, which enabled him to pursue and apply his passions for film and literature. Collaborating with these well-established and successful Producers inspired Richard to secure a position at The William Morris Agency in the Motion Picture Division working with such notable clients as John Travolta, Quentin Tarantino, and Tupac Shakur. Following his tenure at WMA, Richard formed the production company Trillium Entertainment, shaping his creative output by producing television and film projects. First, he co-produced Rhyme and Reason, directed by Academy Award Nominee Peter Spirer. The film was an inspiring look into the world of hip-hop music featuring Dr. Dre, The Notorious BIG, Sean Combs, and Ice-T. Miramax purchased and released the film theatrically with critical success and strong box office performance. The film’s soundtrack hit #1 on the Billboard Charts in its debut and rose to Gold Record status soon thereafter. Next, he developed, packaged and secured $50 million in equity and foreign financing for Warner Bros.’ feature film 3000 Miles To Graceland negotiating deals with notable actors Kevin Costner, Kurt Russell, and Courteney Cox. In addition, he has produced several films premiering at renowned film festivals around the world.

Richard is proud to be working with Peter Spirer once again as a partner and producer with Rugged Entertainment. 

Kelly Bevan

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Raised and educated in New York City, Kelly Bevan began her career in fashion at the illustrious VOGUE magazine. Quickly climbing the ranks, she spent a number of years representing the magazine around the U.S. and Canada. When the opportunity presented itself, she left the lights of Broadway for the freeways of L.A. There she continued in the fashion world as Fashion and PR Director at the west coast flagship of Saks Fifth Avenue in Beverly Hills.

Fast forward a few years, she joined Aslan Productions and co-founded Rugged Entertainment, producing several films: Ghostride the Whip, Just Another Day, Rhyme and Punishment, Soulja Boy: The Movie, and most recently, The Legend of 420.  When not in production, she oversees the finances and communications of the company.

Joel Rutkowski


Joel Rutkowski is a producer, editor, writer and musician who has worked on a wide range of entertainment projects throughout his career in Hollywood.  He has edited several Rugged documentaries, including Rhyme and Punishment, Kiss and Tail, and Soulja Boy, as well as the feature film Just Another Day, and has also contributed as writer and producer on many of the same.  Joel was the lead editor on the prestigious and award-winning documentary Spirit Game: Pride of a Nation, which was produced by Rugged's affiliate One Bowl Productions.  In addition to his long-form editorial work, he has also edited several short-form projects, ranging from theatrical trailers and web promos to short films and music videos.  

When he's not editing and working behind the camera, Joel can be found playing music in front of the camera and live on stage, most notably as bassist and guitarist on the Comedy Central series The Comedy Jam.  The series is a spin-off of a live comedy/music show called The Goddamn Comedy Jam, which Joel co-created with a group of fellow Los Angeles musicians and comedians, and for which he acts as Musical Director.  The show has toured across North America and has featured talent such as Bill Burr, Sarah Silverman, Dane Cook, Tiffany Haddish and Marc Maron. 

Ryan Bloom

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Ryan Bloom, a producer, editor and director at Rugged Entertainment LLC, began his career while studying Film and Television Production at The University of York in Northern England where he received a Royal Television Society Award for his short film The Unveiling which he wrote, directed, produced and edited. After graduating and moving to Hollywood, LA, he has worked on feature films including Spirit Game: Pride of a Nation and more recently, associate producing The Giant Killer and The Legend of 420which he also edited before its worldwide release on Netflix.

Steven Jurgensmeyer


Steven Jurgensmeyer is a freelance writer and producer, and a 25-year veteran of the music industry, where he served as Creative Director for two groundbreaking independent labels, Rykodisc and Rounder Records

An avid reader and writer, he is the founder and editor of, a unique musical community for fans to review and explore music books, bios and autobiographies. Jurgensmeyer also writes on various music and music industry subjects on, Cuepoint and the AllMusicBooks blog.

Steven still art directs and designs music projects, and his work can be seen at